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The Archive

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

As a Creative Media Intern with Louisville Football, I produced rapid-turnaround player content and social media assets for the program’s primary digital channels while supporting the team’s NIL initiatives and athlete branding efforts.

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St. John Bosco Football: Digital Brand Strategy & Content Creation 2018–2022

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

As Student Director of St. John Bosco Football’s Creative Media Department, I led the program’s digital branding and content production across player storytelling, uniform reveals, hype films, and real-time social media content.

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Pierce Clarkson: UCLA Quarterback, Athlete Brand Development & NIL Marketing (2019–2022)

University of Louisville Football: Creative Media, Brand Strategy & Content Production (2022–2025)

Pierce Clarkson: UCLA Quarterback, Athlete Brand Development & NIL Marketing (2019–2022)

Over three years collaborating with quarterback Pierce Clarkson, I developed NIL-focused social media content that strengthened his personal brand, helped grow his audience to more than 17,000 followers, and supported multiple NIL partnerships.

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Nike Elite 11 x The Opening: Creative Media & Athlete Content (2021)

Steve Clarkson x adidas: The QB Retreat, Creative Media & Athlete Storytelling (2021–2022)

Pierce Clarkson: UCLA Quarterback, Athlete Brand Development & NIL Marketing (2019–2022)

As a Creative Media Photographer and Drone Operator interning with Student Sports LLC, I produced real-time content for Nike’s Elite 11 and The Opening social media channels, while also creating individualized content for participating athletes.

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Steve Clarkson x adidas: The QB Retreat, Creative Media & Athlete Storytelling (2021–2022)

Steve Clarkson x adidas: The QB Retreat, Creative Media & Athlete Storytelling (2021–2022)

Steve Clarkson x adidas: The QB Retreat, Creative Media & Athlete Storytelling (2021–2022)

Across the 2021 and 2022 QB Retreats, I produced real-time social content for nationally recognized athletes including Travis Hunter, Quinn Ewers, and Dorian Thompson-Robinson, while also supporting The QB Retreat’s primary social media channels. The work required capturing, editing, and delivering content on-site for immediate release throughout each event.

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